For the last several years, while working with dozens of clients across varying levels of marketing sophistication, we have been keeping track of the distinguishing traits that make up a narrative centric organization and the characteristics that help shape those traits.
A company’s culture is as unique as our own DNA and as you might expect common traits can be identified after observation and analysis. Through iteration, dozens of assessments and thoughtful planning, we help brands build upon, create and acquire new traits. This new analysis framework is what we call The Traits of a Narrative Centric Organization.
It’s not enough for brands to just be storytellers – they also have to be technologists who understand how to organize people around content-centric solutions. Our work with most industries has given us an understanding of how to scale and guide a brand’s storytelling entity from small departments to large global organizations.
When we couple these insights with a view of how the organization is aligned around storytelling, marketing technology platforms used for publishing and analytics, we can then develop a high-level roadmap of new opportunities to better align to the personal narratives of the people you want to reach.
Acting at the speed of today requires a new creative mindset that understands how to create stories that are social by design and can move from idea to execution in a rapid manner while staying true to the brand.
We help create an agile organization that is able to conceive, create and share interesting content across platforms in a rapid manner.