Trade | The work we do to build a better narrative centric organization
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The work we do to build a better narrative centric organization

Our approach is made for marketers who see the ground is shifting and understand they must become master storytellers to survive. Through seasoned leadership in the worlds of agile storytelling, experience design, and business reinvention we help companies move further and faster in this new environment.

WE START BY ASSESSING THE TRAITS OF A NARRATIVE FOCUSED ORGANIZATION BY TAKING A COMPREHENSIVE LOOK AT ALL FACETS OF STORYTELLING, BENCHMARKING WHERE YOU ARE TODAY AND LAYING OUT THE STEPS YOU NEED TO TAKE TO EVOLVE CRITICAL AREAS.

Storytelling

  • Narratives & Themes
  • Rapid Ideation
  • Aligning to Human Intent

Contextual Planning

  • Archetype & Persona Modeling
  • Experiential Design
  • Personalization

Multi Platform Publishing

  • Omni Channel Editorial Delivery
  • Funnel Management
  • Converged Media Planning

Technology Integration

  • Content Management & Publishing
  • Workflow
  • Cross Channel Analytics
  • Marketing Technology Stack Assessment, Selection & Deployment

Content Governance

  • Editorial Management
  • Organization Design
  • Legal & Compliance
  • Capacity Management

Data Centricity

  • Story Performance
  • Business Alignment
  • Optimization
  • Listening & Monitoring

For the last several years, while working with dozens of clients across varying levels of marketing sophistication, we have been keeping track of the distinguishing traits that make up a narrative centric organization and the characteristics that help shape those traits.

A company’s culture is as unique as our own DNA and as you might expect common traits can be identified after observation and analysis. Through iteration, dozens of assessments and thoughtful planning, we help brands build upon, create and acquire new traits. This new analysis framework is what we call The Traits of a Narrative Centric Organization. 

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It’s not enough for brands to just be storytellers – they also have to be technologists who understand how to organize people around content-centric solutions. Our work with most industries has given us an understanding of how to scale and guide a brand’s storytelling entity from small departments to large global organizations.

 

USING OUR ASSESSMENT MODEL ALLOWS YOU TO QUICKLY GAIN AN UNDERSTANDING OF THE TYPES OF STORIES YOU TELL TODAY, WHO THEY ARE REACHING AND HOW WELL ARE THEY PERFORMING.

 

When we couple these insights with a view of how the organization is aligned around storytelling, marketing technology platforms used for publishing and analytics, we can then develop a high-level roadmap of new opportunities to better align to the personal narratives of the people you want to reach.

 

Some customer journeys have as many as 75 digital variances. What is guiding how you plan to engage in these touchpoints beyond siloed campaigns?

 

Acting at the speed of today requires a new creative mindset that understands how to create stories that are social by design and can move from idea to execution in a rapid manner while staying true to the brand.

We help create an agile organization that is able to conceive, create and share interesting content across platforms in a rapid manner.