22 Jan Slideshow: Get Started with a Content Marketing Readiness Assessment
Trade reviews the relevance of a brand’s ongoing communications, technology, and business performance by using the Six Components of a Narrative First Marketing Strategy. This guides our understanding of what types of stories are being told today, whom they are reaching, and how well they are performing. We couple these insights with the organization’s current processes and alignment around storytelling and the platforms used for editorial management, publishing, and analytics. This assessment provides clarity regarding the implications of the “current state” and a roadmap for new opportunities to improve how a brand and its consumers align while positively impacting the overall business performance.