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Trade Stories

A little work, mixed with a dash of culture and sprinkled with personal experiences

Small Data

13 Mar Marketing’s Big Data Challenge – “Small Data”

Brands suffer no shortage of data measurement today. Impressions. Interactions. Engagement. Views. Visitors. Leads. Qualified leads. Lift. Frequency. Reach. Amplification. Share. Shares. Likes. Comments. Tweets. Recall. Recognition. Awareness. Spend. Purchase. Loyalty. Consideration. Conversion. Favorability. Share of voice. CPA. ROI. P/E. Growth. Influence. Sentiment. NPS. Click Throughs....

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22 Feb The VR Maker’s Guide for Marketers

Establishing Context Virtual Reality, (VR)  involves a powerful approach to storytelling and sharing that can create immersive experiences for viewers.  So, what's new about VR in 2016? Mass distribution capabilities (Samsung's Gear, HTC's Vive, Oculus VR - acquired by Facebook) Inexpensive VR viewing tools such as Google Cardboard Better...

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