Trade | Trade Stories

14869

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Brands that actively participate in helping people find, express and shape their personal narrative will be seen as more relevant and valuable.

The way a person curates, shares and actively develops their personal narrative has been radically transformed through digital platforms.

Brands participating in personal narratives increase consumer engagement.

People are asking others to participate in their personal narrative - one experience, tweet and share at a time.

Each interaction people have with your brand has the potential to make a personal narrative richer.

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We all Trade

We live in the age of consumer empowerment driven by the power of digital, mobile, and social interactions with brands. With buyers firmly in charge, companies must offer value at every touchpoint of customer experience – they must “trade” real value for the eyeballs, attention, time, and hard-earned money of their customers.

Select Clients

We help people who are

Wanting to better understand the effectiveness of content within the marketing eco-system.
Looking for new ideas that generate more engaging stories over time.
Looking to outsource the full lifecycle of storytelling from editorial to publishing and measurement.

Wanting to better understand how storytelling should be integrated across channels.
Establishing a content marketing team but not sure who’s on it.
Considering redefining marketing and analytics operations in support of a more robust content strategy.

Our Approach

Personal Narrative Mosaic
Identify direct and adjacent narratives to credibly participate in

Narrative Architecture
Define the thematic structure and tempo of storytelling

Channel Experience Design
Blueprint how people will participate across channels

Participate in Personal Narratives
Bring stories to life across digital platforms with engaging content

Storytelling Organization
Build the organization that allows brands to continuously engage

Story Performance
Provide visibility into the value of participation in personal narratives

Select Clients

We help people who are

Our Approach

How we do it

1 | Business Transformation

2 | Agile Storytelling

3 | Experience Design