Brands that actively participate in helping people find, express and shape their personal narrative will be seen as more relevant and valuable.
The way a person curates, shares and actively develops their personal narrative has been radically transformed through digital platforms.
Brands participating in personal narratives increase consumer engagement.
People are asking others to participate in their personal narrative - one experience, tweet and share at a time.
Each interaction people have with your brand has the potential to make a personal narrative richer.
Personal Narrative Mosaic
Identify direct and adjacent narratives to credibly participate in
Define the thematic structure and tempo of storytelling
Channel Experience Design
Blueprint how people will participate across channels
Participate in Personal Narratives
Bring stories to life across digital platforms with engaging content
Build the organization that allows brands to continuously engage
Provide visibility into the value of participation in personal narratives